![[map.jpg]](-header/map.jpg)
Heineken manages distribution in Surinam in-house with ORTEC’s vehicle routing and dispatch system
Published on August 21, 2007
Paramaribo – Surinaamse Brouwerij NV, part of the Heineken NV brewery group, is going live with ORTEC´s SHORTREC vehicle routing and dispatch system. Until recently, the brewery outsourced the scheduling of its distribution activities in Surinam to a local distribution company. In order to provide its customers with better service, Heineken has taken over the management of a major part of its production chain – from brewing and sales to the scheduling of the distribution.
Opening of new depot
ORTEC has worked out various supply scenarios for Heineken with the result being the opening of a new depot in the west of Surinam. Following a successful six-week pilot project, Heineken is now going live with SHORTREC. After going live, Heineken has even more process improvements in mind including planning the sales activities with SHORTREC. “Coca-Cola has also done this”, says project manager Johan Ensing from ORTEC. “By allocating working areas to sales staff, Coca-Cola is now saving millions every year.”
Various approaches
General Manager Onno Rombouts of the Surinaamse Brouwerij NV said: “The pilot project indicates that with SHORTREC we can realize cost savings compared to the old situation where our distributor planned the deliveries. With SHORTREC we are able to plan the sales orders ourselves as efficiently as possible. The system has been designed so dynamically that the scheduling can be optimized with various approaches. Our aim is to deliver products to the customers at the lowest possible costs with the highest possible service.”
“It is worth mentioning that we have the exact satellite position of all customers. Based on these coordinates, we schedule the routes in SHORTREC. This may perhaps be normal in Europe or the Netherlands, but it is unique for Surinam. It shows that the technology in less developed countries is also improving at a great rate”, says Onno Rombouts.
About Surinaamse Brouwerij NV
Surinaamse Brouwerij NV brews, produces and sells Parbo Bier, Parbo Stout and Parbo Chiller for the Surinam market. In addition, Surinaamse Brouwerij NV exports Parbo Bier and Djogo Bier to a number of selected countries and the brewery imports and distributes Heineken© beer and Vitamalt in Surinam.
Read more about
This article in the press: Heineken Manages Distribution in Surinam In-House with ORTEC’s Vehicle Routing and Dispatch System (Logistics World)