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Coca Cola Enterprises

Since 1987, BASIS has fulfilled Coca-Cola Enterprises’ requirement for daily routing and dispatching for our delivery vehicles. The migration to SAP led by Project Pinnacle means that BASIS is eventually going away. After a detailed vendor evaluation process, Coca-Cola Enterprises (CCE) selected SHORTREC as the new software solution to replace BASIS dispatching.

In 2004, 14 CCE divisions in the U.S., Canada, and Belgium began dispatching with SHORTREC. The remaining 8 U.S. divisions will begin the process in February with a 3-day training session in Atlanta.

Dispatching Operations Today

On a typical day in North America, over 7,000 routes are dispatched to deliver over 85,000 orders to approximately 80,000 customers. CCE employs over 200 dispatchers, located in 28 dispatch hubs, to perform this critical role each day. The Belgium and Great Britain divisions use a very similar process for Direct Store Delivery (DSD) business.

Benefits of SHORTREC versus BASIS Dispatching

North Texas General Manager Rick Gillis said, ‘Managing delivery time windows in our ever more complicated bulk arena is a huge win. SHORTREC is more flexible than BASIS Dispatch because it enables our dispatchers to develop a more cost-effective schedule in less time and helps our dispatchers determine better delivery strategies.’

SHORTREC finds the most efficient delivery solution among the pool of orders for that day. Various elements are incorporated to determine this solution. For example:

• Data elements: Includes delivery time windows, geocodes, unloading times, and merchandising times.
• Parameters: Includes driver and vehicle costs, road network speeds, and driver work times.
• Rules: Includes respecting delivery time windows (hard rule) and minimum route duration (soft rule).

SHORTREC differs from BASIS by allowing dispatchers to immediately see the impact from any manual movements. This enables dispatchers to become more analytical in their decision-making.

Cyril Turner, Atlanta Division general manager, stated that, ‘SHORTREC is a great tool for analyzing ‘what-if’s’ and comparing different scenarios. The software works from the facts for that day and not a fixed standard. It also allows us to build routes based on time parameters so that everyone has an equitable day.’

Improving Efficiency and Streamlining Operations

Ultimately, SHORTREC will allow CCE to increase delivery productivity while improving customer service. Also, CCE drivers will be able to better follow their itineraries and complete their workday within the dispatched time.